MISSION & VISION
We exist to drive prosperity
The Canada-UAE Business Council (CUBC) is the premier business-led organization facilitating greater trade and investment between Canada and the United Arab Emirates (UAE).
Membership is by invitation only and is focused at the executive level. Board members are leading companies in Canada and the UAE: ADX Securities, Al Jaber Group, Al Otaiba Enterprises, Brookfield, DP World, EllisDon, Essa Al Ghurair Investments, Etihad Airways, Hatch Ltd., McCarthy Tétrault, Mubadala Investment Group, SkyPower Global, TAQA Global, TD Securities Inc., and Trimark Capital Group.
Our Vision is to achieve the shared goal of enhancing economic prosperity for both countries.
Our Mission is to facilitate long-term relationships and strategic initiatives that will improve overall bilateral market-accessibility and will increase diverse trade and investment opportunities.
We work hard to deliver results
Our role is to provide value to our members specifically and, more generally, to the overall bilateral relationship between Canada and the UAE.
CUBC priority areas are the following sectors
Agriculture & Food Security
Energy and Clean Technology
Healthcare & Life Sciences
Small and Medium Sized Enterprises
Tech Innovation and Incubation
The CUBC is an expert body that advances business activity between Canada and the UAE daily. It provides strategic information and insight into trade and investment opportunities in Canada and the UAE.
The CUBC works with researchers and advisors who are experts in their respective fields to deliver economic analysis, forecasting, studies, survey results, up-to-date quantitative and qualitative information relevant to trade and investment between Canada and the UAE.
The CUBC has a premium network. It continues to grow and cultivate this network to ensure high-level access in the public and private sectors for its members.
The CUBC is a facilitator of trade and investment opportunities. Its experienced professional staff offers quality and timely business services to its members such as: Advisory services, introductions, promotional support, assistance for trade missions and high-level visits.
The CUBC upholds its founding vision “to achieve the shared goal of enhancing economic prosperity for both countries”. Through various efforts, including the “#InvestCanadaUAE” research and trade promotion campaign, the CUBC is promoting the economic relationship to the business communities and the public at large.
Our leadership team is experienced and passionate
Shared values, shared prosperity
In 2013, the foreign ministers of Canada and the UAE announced the Canada-UAE Strategic Agenda to strengthen and energize the bilateral relationship. The Agenda has three pillars: Prosperity, Security, and Development. As part of the prosperity pillar, the ministers jointly created the Canada-UAE Business Council (CUBC) to provide strategic recommendations to both governments. After 18 months of deliberations between appointed business leaders from the UAE and Canada, the business leaders presented eight recommendations. The first recommendation was to create a permanent, private-sector driven CUBC in both countries.
The CUBC was incorporated in Toronto in 2016. The Council’s head office opened in downtown Toronto the following year.
A permanent presence was setup in Dubai in 2019. The primary mandate of the organization is to play a central role in government-to-business engagement and a supporting role in government-to-government engagement.